Pruning is a necessary part of growth. It is true in life and it is true in business. But very few businesses build a pruning cycle into their growth plans. In this episode we talk about what to prune and how to do it. It's not just customers, although that is a big part of the pruning process. Pruning needs to be applied to every part of the business for it to remain thriving and healthy.

More than you ever wanted to know about pruning.

If you don't like "pruning" you can call it something else.

The best book on Ending Stuff.