Marketing is one of those words that conjures up images of Madison Avenue wizards capable of coming up with the perfect copy with a cigarette in one hand and a martini in the other. Marketing strategy is considered beyond the reach of the average small business owner. In this episode we strip away all of the BS and get to the nuts and bolts of effective marketing inside small companies.

The E Myth by Michael Gerber

The Inside Advantage by Robert Bloom

Duct Tape Marketing by John Jantsch

Example of a Whale Curve graph